Teq4, the UK creative technology company behind immersive attractions, interactive systems and complex media environments, will attend International Bowl Expo 2026 with Ventola Group, where it will formally launch Beyond Bowling to the bowling sector on the joint Teq4 and Ventola stand 448. Bowl Expo runs from 1 to 2 July at the Gaylord Opryland Resort & Convention Center in Nashville.
Beyond Bowling is a scalable digital platform designed to help operators turn traditional bowling into a next-generation interactive entertainment experience. Built around immersive digital layers, gamification technology and experience design, the platform adds responsive media, themed gameplay, companion-app interaction, venue-wide hardware integration and operational insight to the bowling environment. Teq4 positions it as the first release in its broader Beyond range of digitally augmented attractions.
The Bowl Expo appearance builds on Teq4’s previously announced partnership with Ventola Projects and the VAvR Global Alliance. In May 2026, Teq4 said the formal collaboration would expand joint work across products and services, combining Teq4’s interactive-systems expertise with Ventola Projects’ strengths in display technologies and AV integration.
It also marks the next step in the commercial rollout of Beyond Bowling following its public debut at IAAPA Expo in Orlando last year. Teq4 has since launched a dedicated Beyond Bowling presence online and is now taking the proposition directly to bowling proprietors, operators and partners at the sector’s flagship annual gathering.
“Beyond Bowling reflects the direction Teq4 has been moving in for years – combining immersive technology, engineered precision and practical operator thinking to create experiences people genuinely want to come back for,” said Martin Howe, Chairman, Teq4. “For us, Bowl Expo is the right stage to show how that legacy of innovation can be applied to one of the world’s most familiar social entertainment formats.”
“Bowling already has huge emotional appeal and mass-market relevance,” said John Bullivant, CEO, Teq4. “What Beyond Bowling does is add a powerful digital attraction layer around the core game, giving operators new ways to drive repeat visits, increase utilisation and create a more differentiated guest experience. We are delighted to be bringing that message to Nashville with Ventola Group.”
“Merging immersive content, AV infrastructure and venue-ready deployment is where this collaboration becomes especially powerful,” said Mick Ventola, Founder, Ventola Projects. “Together with Teq4, we are showing operators a solution that is imaginative, scalable and commercially grounded – and Bowl Expo is the perfect place to have those conversations.”
Attendees are invited to visit stand 448 to learn more about the platform, discuss deployment opportunities and meet the team.
For more information, visit www.beyond-bowling.com
